Free shipping for orders above $59 ×

+65 83885004


+65 83885004

About Us

About Ayu Apparels


Ayu Apparels is the most vibrant Hijab online fashion brand in Singapore. Founded in 2011, we have continuously brought in modest apparels and Hijabs to serve local and international customers. We offer a one-stop site for muslimah of different ages, especially those who are looking for fresh outfits suitable for everyday wear. 

We have grown from a small social media shop into a full-fledged online store with global reach. We have established our brand to be one that offers good quality clothes at a truly affordable price. At Ayu Apparels, we also aim to provide a pleasant shopping experience for our customers with personalised customer service.

Our collections are updated frequently to keep up with the trends and crazes of today's generation. Only at Ayu Apparels, Hijabis can expect a wide range of modest apparels suitable for casual outfits and even for special occasions.


Our Milestones

2011: Ayu Apparels was founded

2012: Official launch of

2013: Moved to our first office in Thomson

2013: Self Manufactured our first shawl collection

2014: Featured on Zalora

2014: Self Manufactured our first apparel collection

2015: Moved to a larger office in Woodlands

2015: Featured on Ria 89.7FM

2015: Featured on Berita MediaCorp

2016: Featured on Berita Harian

2016: Our first pop-up store at Big Box Mall

2017: Featured in Firasat TV Series on Suria

2017: Featured in Berita Harian

2018: Voted Top Muslimah Brand in Singapore on TallyPress

2018: Featured in The Straits Times & Berita Harian