About Us


Ayu Apparels is the most vibrant Hijab online fashion brand in Singapore. Founded in 2011, we have continuously brought in modest apparels and Hijabs to serve local and international customers. We offer a one-stop site for muslimah of different ages, especially those who are looking for fresh outfits suitable for everyday wear. 


We have grown from a small social media shop into a full-fledged online store with global reach. We have established our brand to be one that offers good quality clothes at a truly affordable price. At Ayu Apparels, we also aim to provide a pleasant shopping experience for our customers with personalised customer service.


Our collections are updated frequently to keep up with the trends and crazes of today's generation. Only at Ayu Apparels, Hijabis can expect a wide range of modest apparels suitable for casual outfits and even for special occasions.


Our Milestones


2011: Ayu Apparels was founded


2012: Official launch of www.ayuapparels.com


2013: Moved to our first office in Thomson


2013: Self Manufactured our first shawl collection


2014: Featured on Zalora


2014: Self Manufactured our first apparel collection


2015: Moved to a larger office in Woodlands


2015: Featured on Ria 89.7FM


2015: Featured on Berita MediaCorp


2016: Featured on Berita Harian


2016: Our first pop-up store at Big Box Mall


2017: Featured in Firasat TV Series on Suria